CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Levi Strauss & Co. jumped Friday morning after raising its revenue outlook, with the maker of 501 jeans expecting sales ...

It’s no secret that the runways of fashion are strewn with examples of work where original creators are either overlooked or ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

Co-buying is not without its challenges, but it offers young buyers a way into an increasingly expensive market.

If you want to engage and retain Gen Z talent, it’s essential to lead in ways that align with their values and expectations.

And in a way, it is. Kyla is very much a member of Gen Z, and the economy she’s reporting on and theorizing about is the one ...

The action genre is evolving with streaming, spectacle and savvy stars—keeping Gen Z engaged even as classic franchises age.

Where "Friends" offered a fantasy of adulthood, "Adults" offers the reality. Marketers must pivot accordingly.

When Gen X grew up, they lacked the emotional support and technology that we typically have today. Here is why Gen Z thinks Gen X had the saddest childhoods.

Gen Z says even $30 per hour doesn’t cut it in many states. Discover where wages fall short of living costs—and what it means for young workers today.