American Eagle is reviving its 20-year-old “Live Your Life” slogan for a new platform targeting Gen Alpha and millennials in addition to its core Gen Z consumer base.

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

More immersive, more clever, more engaging — there’s no exact science to American Eagle’s social media strategy this holiday season, though, in the chase for its quick-paced Gen Z consumer base, CMO ...

The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

Gen Z shoppers, which represent about half of American Eagle’s 15-to-25-year-old target customer base, "really want to put their money where their value is,” even more so than millennial ...

Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand. As we’ve reported publicly, our digital channel remains very ...

With a new fashion line launching today, American Eagle is doubling down on 20-year-old tennis star Coco Gauff. LOGIN. ... For brands such as American Eagle that cater to Gen Z consumers, ...

American Eagle CMO Craig Brommers summed up the current landscape best during a 2021 Advertising Week panel when he said, "Gen Z doesn't even know what linear television is." Rather, Gen Z is the ...

American Eagle Outfitters, Inc. (NYSE: AEO) kicks off today the American Eagle (AE) back-to-school season with the brand’s latest campaign, featuring ...

Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans. Vicki M. Young . Mon, Sep 30, 2024, 5:00 AM 8 min read. In This Article: AEO .

This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.