From the NFL to basketball and baseball, we’ve seen plenty of inter-sport crossovers involving the beautiful game. We ...

The aim of this crossover into American-inspired merchandise is to target the American and Asian markets, where the American ...

Athletes in the Special Olympics are, for the first time, getting the chance to design merchandise with the help of some ...

Swansea's American owners are trying to grow the Championship club's global brand and increase commercial revenue.

Lionel Messi, Kylian Mbappé and Neymar Jr. are among the stars that have won the No. 10 shirt from an early age.

The rapper, who unveiled Swansea’s new kit at the weekend, becomes the latest celebrity to invest in UK football teams.

Snoop Dogg expanded his business empire by officially joining Swansea City A.F.C. as a co-owner of the soccer team.

Broughton United U6s are about to begin their grassroots football journey. They were without a kit sponsor, so the community came together and raised over £1,000 through JustGiving to help buy a kit.

Lamine Yamal signed his new contract renewal with Barcelona earlier this summer, committing to the club until the summer of ...

How do you like your chicken cutlets? Maybe lightly breaded with homemade seasoned breadcrumbs and fried in extra virgin olive oil?

The Big Dogg tipped his hat recently when he was the surprise model for the Championship club's 2025-2026 home kit.

He's one of the greatest rappers of all time - and now West Coast icon Snoop Dogg is also the part-owner of Championship side Swansea City.