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Mattel’s iconic American Girl brand will be sold in Toys ‘R’ Us beginning in late October, making it the only U.S.-based retailer to feature American Girl shop-in-shops.
American Girl dolls, which used to be available in just 20 shops nationwide, are now going to be sold in nearly 100 Toys R Us shops.
Toys R Us is the only retailer outside of standalone American Girl stores to sell the Truly Me dolls, and it will also feature American Girl's new doll line, WellieWishers, aimed at those ages 5 to 7.
American Girl said Wednesday that some of its products will line shelves at Toys R Us stores nationwide. The toy chain will also open at least 97 American Girl mini-shops within its own locations.
American Girl shop-in-shops — measuring up to 700 square feet — will open in 97 select Toys “R” Us locations across the country. More mini-shops will open in 2017, the companies said Aug. 31.
Last year, American Girl sales fell 8 percent from the year before. Starting in September, Toys R Us will sell American Girl’s new line of $60 WellieWisher dolls at all of its 870 U.S. stores.
Among brands attracting former Toys R Us customers, doll company American Girl (1.8%) and educational toy company Lakeshore (1.51%) took the highest shares of new foot traffic from Toys R Us in ...
The American Girl shop at Toys R Us in Colorado Springs will have about 30 American Girl dolls from the company's Truly Me and WellieWishers lines, which sell for more than $100 and $60, ...
Six Toys 'R' Us locations in New Jersey are set to carry American Girl products. (Kelly Dillon/OMJ.com) Six Toys 'R' Us locations across New Jersey have added an in-store American Girl boutique ...
Toys “R” Us will debut its American Girl doll shop-in-shops at nearly 100 locations, including two stores in central Indiana! The new shops will open on Saturday at 10 a.m. at 1650 E. County ...
NEW YORK -- Pint-sized fans of the American Girl toy brand will, for the first time, be able to buy the popular dolls at Toys R Us, as the retailer rolls out an array of exclusives, events and ...
Last year, American Girl sales fell 8 percent from the year before. Toys R Us will sell American Girl’s new line of $60 WellieWisher dolls starting in September at all its 870 U.S. stores.
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