American Girl dolls, which used to be available in just 20 shops nationwide, are now going to be sold in nearly 100 Toys R Us shops.

Toys R Us is the only retailer outside of standalone American Girl stores to sell the Truly Me dolls, and it will also feature American Girl's new doll line, WellieWishers, aimed at those ages 5 ...

Toys R Us is bringing the fun and games to America’s biggest mall just in time for countdown to Christmas.

After the whirlwind success of their Barbie movie, Mattel has begun work on a cinematic adaptation of their beloved American Girl dolls.

After closing its last store in 2018, infant products retailer Babies R Us is reopening its first store in the U.S.: a flagship store at the American Dream mall on July 19, spokesperson Jessica ...

Toys “R” Us is looking to make a major comeback, announcing plans this week to expand its brick-and-mortar operations and add 24 new flagship stores in the country.

And speaking of playtime, American Girl dropped a ton of other holiday-themed toys that will make any doll lover smile this upcoming season.

Growing up, it felt like you were either the kid with all the American Girl dolls, or you knew the kid with all the American Girl dolls. A new book examines this cultural force.

With original prices that meant they should have come with a brick of gold alongside the collectible toys, vintage American Girl dolls continue to rake in hundreds to thousands of dollars every year.

The toy store's parent company announced an expansion of up to 24 flagship stores, as well as opening stores at airports and cruise ships.

Babies “R” Us has announced that it will return to the United States this summer, opening a 10,000-square-foot flagship store at the American Dream mega-mall in East Rutherford N.J. Here, an ...