Apple TV made its colorful new logo in a delightfully old-school way

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

I tested the 11-inch iPad Pro M5 for five days, and Apple’s Pro tablet is still in a league of its own

We've tested Apple's 11-inch iPad Pro (2025), which features the brand-new M5 chip, to see just how well it performs and who ...

Apple slices its logo for new Apple One branding

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple ...

Forget Liquid Glass, Apple TV's new logo was shot with actual glass

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the ...
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Apple Vision Pro (M5) Review: The Crown of the Dorks

I’m writing this review with an M5-powered Vision Pro on my head and my MacBook Pro on my lap. The MacBook’s screen is projected in front of me in an ultrawide format large enough that it swallows the ...