Gresham Smith Celebrates Launch of New Brand for Louis Armstrong New Orleans International Airport
Gresham Smith, a top-ranked architecture, engineering design and consulting firm with more than $354 million in annual gross ...
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Scout Trucks And EVs Among First To Use New Software Architecture Joint Developed By Rivian And Volkswagen
The new brand, which is an old brand name bought by Volkswagen a few years ago, has announced that it will be using the new zonal architecture ... It was developing its software and hardware ...
Harvard Business School4y
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...