Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often takes a ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...