Asda to end Blue Light Card discount scheme for shoppers. Major supermarket to end discounted prices for emergency workers later this month. Andy Gregory. Tuesday 13 May 2025 17:16 BST.

Asda has announced that it will be ending its partnership with Blue Light Card in its stores. The Blue Light Card is the UK’s leading discount service for those working in the emergency services, ...

Asda confirmed that Blue Light Card holders would only receive five per cent instead of 10 per cent off fresh food items. The reduction applied to meat, fish, fruit, vegetables, fresh fruit juice ...

On their website, they shared: "Asda’s partnership with Blue Light Card is coming to an end on 27th May 2025. Very disappointing that @asda are leaving the blue light scheme.

Asda has announced it will end its discount scheme that millions of UK emergency workers, teachers and military personnel are signed up to.. The retailer signed up to the Blue Light Card scheme ...

On their website, they shared: "Asda’s partnership with Blue Light Card is coming to an end on 27th May 2025. Very disappointing that @asda are leaving the blue light scheme.