Should we begin to treat athletes as brands? And what are the consequences of doing so, both on and off the field?

"I was so used to having cameras around 24/7 ... Oh, I gotta show my life on social media, show everyone who I am. People gravitated toward that." ...

Rather than focusing on controlling what athletes post on social media, organizations should educate athletes on the way social media might affect them while they are using it.

The Olympic athlete has recently teamed with TJ Maxx to award sponsorships to 10 game-changing women — here, she reveals what ...

Social media and the modern athlete Social media offers a way for athletes to build a community of followers, share and discuss their personal lives, and interact with fans.

As the AUSL’s inaugural season heads for its first championship series on July 26 in Tuscaloosa, it’s clear the league has ...

One of the most important events of this year for Cypriot athletics was held over July 4-5, 2025. The Limassol "Tsireio" ...

Rutgers is “pioneering a new profile and a new structure inside the department of athletics,” according to Turnkey CEO Len ...

Olympic medalist rugby player Ilona Maher sent a strong message ahead of the upcoming Rugby World Cup. Maher was recently awarded the ESPY Award for Best Breakthrough Athlete.