Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

The Olympic athlete has recently teamed with TJ Maxx to award sponsorships to 10 game-changing women — here, she reveals what ...

Money can buy a lot of things in life, but we know it cannot buy happiness, and as of Monday, we learned it cannot buy a spot ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and includes Army and Navy.

As the AUSL’s inaugural season heads for its first championship series on July 26 in Tuscaloosa, it’s clear the league has ...

The Chicago Sky have partnered with Moonshot Technologies to protect players from threats made on social media.

Social media and the modern athlete Social media offers a way for athletes to build a community of followers, share and discuss their personal lives, and interact with fans.

When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule ...

Should we begin to treat athletes as brands? And what are the consequences of doing so, both on and off the field?

Fans want brands that get it Sponsorship in women’s sports isn’t just about slapping a logo on a jersey or airing a pre-roll ad.