One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Overview Clear campaign goals and audience targeting are essential for successful Twitter Ads.Choosing the right ad format ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, ...

Pharma’s next big leap won’t come from the lab. It’ll come from outside the lab, where the rules of narrative, attention, and ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Marketing leaders today face increasing pressure to attract customers and clearly demonstrate measurable return on investment ...

[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Battery Backup Unit Market size & share revenue was valued at ...

Three things every marketing leader should know about winning with AI today.

Delta's revenue from premium seats like business class rose 6% in the first half of the year to $10.6 billion, while main cabin economy ticket revenue dropped 4% to $11.7 billion. The carrier, the ...