Pharma’s next big leap won’t come from the lab. It’ll come from outside the lab, where the rules of narrative, attention, and ...

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help ...

SaaS struggling to scale? Chrisley Ceme unveils a channel growth strategy for B2B tech firms, emphasizing segmentation, ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Artificial intelligence is transforming marketing and audience engagement, and it''s through gamification that more brands can reshape how they drive loyalty and advocacy.

Delta and United have benefitted from an emphasis on premium travel and international trip demand. For United Airlines CEO ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, ...

Delta's revenue from premium seats like business class rose 6% in the first half of the year to $10.6 billion, while main cabin economy ticket revenue dropped 4% to $11.7 billion. The carrier, the ...

Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net debt/EBITDA at the end of 2024, down from just over 3 times at the end of 2023. Among airlines, it looks pretty good.