In our series of three articles, Livingfacts asks you to think about the conceptualisation, sample and analysis of your ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Analyst firm reveals conflicts across numerous stakeholders and an undermining of digital transformation due to a lack of ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies ...

When selling stalls or spaces to merchants, event organisers can offer guaranteed connectivity to ensure the merchants’ EPOS ...

Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click ...

For example, our generative AI capabilities help ... while delivering smarter and more tailored solutions. Our B2B business was recently recognized on the 2024 Inc. Power Partner list for the ...

Next, to strengthen the bond between your company and theirs, your and their CSR missions should align. For example, your B2B business might be focused on reducing carbon footprints. However, the ...

Instead of focusing on what a product or technology is, companies should focus on what the customer is hiring it to do ...