For example, everyone needs windows, but for B2B marketers that original broad target group ... whereas some stats are more subjective and rely on focus groups. Unlike the consumer market, ...

B2B marketers, in particular, are often asked to focus attention on "vertical marketing ... competitors on the segmentation. Doing so will give you a deeper perspective on precisely where competitors ...

“It's a good example of how marketing can help to influence product development.” The key for Cisco and other B2B companies is to understand that segmentation is not project-specific. Its mission is ...

B2B Marketing ... Conduct effective market research, including competitive and category analysis, to uncover customer needs and goals Translate customer information into actionable insights Develop ...