Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

This special edition of Data Spotlight explores how research data, such as supply chain insights and geographic segment ...

The disruptive decade ahead has characteristics never seen before, which significantly affect all revenue and go-to-market ...

According to the latest insights by MarkNtel Advisors, the Global Hemp Fiber Market stood at USD 11 billion in 2024 and is projected to reach USD 36 billion by 2030, growing at a CAGR of 22%. This ...

The B2B telecommunication market has high growth potential and is projected to grow between 2025 and 2035, fueled by the ...

Sony, Panasonic, and Apple thrive via cultural precision, demographic targeting, and ecosystem leverage, respectively. Their ...

B2B digital marketing struggles with rising costs and fragmented efforts. Intent Amplify™ combines AI, multichannel ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

If the marketing campaigns cost more than the steps taken toward sustainability, it is a clear case of greenwashing. Some companies, for example, now place green leaves or green packaging on their ...

This first-to-market solution combines Simpli.fi's granular native targeting platform with Bombora's patented Company Surge® Intent data for performance-driven, cost-efficient B2B advertising.

That challenges are emerging at this stage in particular suggests a disconnect between marketing and sales. Only around one in 10 (12%) B2B marketers believe their ... according to the data. For ...