Success when expanding into Japan depends on matching hard data with cultural nuance, and then telling that story ...

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small ...

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business.

It’s not uncommon to find a B2C business frantically up-scaling customer service to B2B standards, or a B2B company spending resources on soon-to-be-discounted, low-value transactions.

B2C companies deal with significantly more data than B2B companies. They have to work with thousands, and in some cases, millions, of data points at any given time.

Below, 10 members of Business Journals Leadership Trust share smart ways B2C company leaders can build and maintain their customers’ trust — and strengthen their businesses in the process. 1.

Ad Intelligencer, a trailblazing performance digital agency, is revolutionizing paid advertising by helping B2B and high-ticket B2C companies build profitable digital strategies and generate high ...

Uberization varies for B2C, B2B, and high-touch B2C companies. For a B2C company like Uber, a customer goes to the app, requests a ride and minutes later, a ride appears. Human interaction is minimal.

I have focused primarily on the B2B space for 20 years and only recently started a B2C company. It's totally different because the end customers are smaller transactions with a higher quantity needed.

What challenges are consumer marketers facing today? We recently surveyed over 200 CMOs at consumer B2C companies for our “Voice of the Enterprise CMO” report.