Barbie Forteza is sweet, but never soft. Tough, but not cold. She doesn’t seem to filter what needs to be said, but she never ...

From playing childhood roles to leading primetime dramas on GMA Network, Barbie Forteza has spent over a decade building a ...

Here, you'll find several Barbie Halloween costumes for you to choose from, all of which are just as fabulous as they are fun ...

We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending nostalgia, viral trends, global activations, and immersive fan engagement ...

While comic books and popular arts are the heart of Comic-Con International in San Diego, it’s hard to deny the star power at the annual convention. This year, the expected appearance by George Lucas ...

Following the critical and commercial success of Margot Robbie‘s live-action Barbie movie, Mattel Studios is planning another Barbie movie, based on its iconic toy doll line. However, this time, the ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

Mattel’s iconic Barbie franchise captured a new legion of fans with the global powerhouse Barbie film from Greta Gerwig and Margot Robbie, and now we know when the franchise is set to return to the ...

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 16 films on the way.

This week it was announced by the London-based production company A2R2 that a new film about Sindy is in development. There ...

After much speculation, Nintendo unveiled the lead actors who will take on the hero roles of Link and Princess Zelda in the upcoming “Legend of Zelda” live-action movie.

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult audiences.