Brands are now embedding themselves into culture for growth. Cultural fluency differentiates brands in India. Smart brands ...

Falling from the cultural stratosphere is a too-common occurrence for beauty brands built on virality. Maintaining relevance ...

Only 47 per cent of brands in the Vogue Business Beauty Index have published updated ESG reports since the start of 2024, ...

Turns out, it is, but not always in ways brands originally expected. A report by Kantar says influencer content is now among the top three formats on ad equity in India, ranking just behind e-commerce ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

In a high-stakes paradox for retailers, customers are demanding deep personalisation, yet they punish brands that they ...

Much like the transformation of smartphones into pocket-sized production studios, TikTok’s journey from a lip-syncing teen ...

The fragrance brand is being sold to private equity. Meanwhile, the apparel company has Sydney Sweeney to thank for the bump.

Walk into any beauty aisle today and you’ll find an explosion of colors, textures, and stories. But it wasn’t always like ...

Location: 3343 Peachtree Rd NE, Atlanta, GA 30326 XEC Solutions is a Black-owned HR and staffing consultancy based in midtown ...