Prices on most Rolex sport models keep falling, but not for the suddenly popular Day-Date 36 and certainly not for the impossible-to-get Daytona. Here at Shopping Time, we’ve recently brought ...

In the Cartier camp, Joseph Quinn subtly flexed a mini Tank Louis Cartier at the Fantastic Four: First Steps launch event in ...

Every January at the Rolex 24 at Daytona endurance race, Rolex, the official timekeeper, awards the quickest driver in each division with a Daytona watch, inscribed with the word “Winner” on t… ...

Rolex pulled out all the stops for this movement, and included all of the best chronograph features, such as a vertical clutch and column wheel. The 4131 is the upgraded movement introduced in 2023 ...

DAYTONA BEACH — Same song, most recent verse. It was the biggest and best Rolex 24 ever. Seems to be the annual refrain over the past decade or so, but this one really had that feel.

The 2023 event proved that IMSA—and, more specifically, Daytona—is where to watch if you want the best racing, full stop. And Rolex is soaking it up as the indelible partner that never left.

The Rolex 24 at Daytona is the launchpad for racing around the world. With 18 auto manufacturers from around the world, it is also a tremendous opportunity for racing and business to converge.