Prices on most Rolex sport models keep falling, but not for the suddenly popular Day-Date 36 and certainly not for the impossible-to-get Daytona. Here at Shopping Time, we’ve recently brought ...

For the Daytona 500, for instance, you begin at 100,500, because that’s the number of grandstand seats and those grandstands are full. But the Rolex is overwhelmingly an infield event for fans ...

In case you missed it: Who won the 24 Hours of Daytona 2025? Best Rolex 24 photos and videos. Looking ahead, it’s a similar story for the week of the Daytona 500, Berkley said.

This is one of the best times to bring everyone together to do that on a big stage.” As a Florida native, Kyle Kirkwood has had the Rolex 24 on his bucket list since childhood. The Andretti Global ...