Droga5 reimagines reading as the original interactive experience in a cinematic global push for Amazon Books, where every ...

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

The marketing campaign for Percy Jackson and the Olympians Season 2 is slowly ramping up for its December 2025 release. It ...

Being the wayward academic you are, you believe that the answer to any question and the solution to any problem can be found in a book. You need the right book for you and your team to read and ...

Sir Keir Starmer’s government must convince the British public that it can deliver on its key aims or risk being punished at ...

The 2025 Aotearoa New Zealand Book Industry Awards were judged by Anna Burkey (Australia Reads) and Steve Braunias (author and literary editor, Newsroom), joined by Anita Kingston, last year’s winner ...

Marvel Studios is going all-in with its marketing for The Fantastic Four: First Steps , and this it a pretty cool marketing ...

Decorated edges — sprayed bright colors, stenciled with ornate imagery — have taken the publishing industry by storm.

With dual-income households increasing in China, many families face parenting challenges due thanks to a fast-paced lifestyle ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted visits.

Directed by Steve Rogers, a hero spot shows how the reader’s imagination makes the storytelling in books come alive.