The average person sees thousands of marketing messages per day. The brain has to filter out noise. Bold brands don't just get no ...

Optical illusions like the Rubin Vase offer a glimpse into how your brain makes sense of the world. By exploring these visual ...

Several camp attendees gave mental skills coach Geoff Miller a standing ovation after he finished his presentation Saturday night at the 2025 Hank Aaron Invitational in Vero Beach, Fla. In a week full ...

Maybe you spotted yourself in all seven traits, or just one or two. Either way, dressing the same each day isn’t a lack of ...

What if your senses hold a missing key in trauma healing? Sensory systems quietly fuel trauma symptoms, and sensory-based ...

By understanding differences in how people's brains are wired, clinicians may be able to predict who would benefit from a self-guided anxiety care app, according to a new analysis from a clinical ...

A personalized brain stimulation system powered by artificial intelligence (AI) that can safely enhance concentration from ...

When you feel rewarded by someone else's happiness, your brain starts treating them like a favorite.

Imagine a ball bouncing down a flight of stairs. Now think about a cascade of water flowing down those same stairs. The ball ...

Specifically, the researchers found that intersectin keeps tiny, message-carrying bubbles inside brain cells in a particular ...

Darth Vader never said, “Luke I am your father.” So why do we all think he did? Here’s the science behind this strange ...

The cerebral cortex processes sensory information via a complex network of neural connections. How are these signals ...