In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Skincare brand The Ordinary went viral over the weekend by selling "ordinarily priced eggs" in collaboration with MSCHF.

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

A growing number of brands are turning to Substack, the subscription-based newsletter service, as a way to meet consumers in ...

Nostalgia, when a brand does it right, is a flex. It signals permanence: It feels like we’ve always been here, and we always ...

Her biggest career achievement came when she joined the ownership group of Hemline Tailored Brand Strategies as a valued ...

The company's B2B software may help brands better personalize their sites for different customer demographics.

Two years later, after more than 15 years in advertising, she took it a step further. Together with her longtime friend and ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...