To be successful, a brand ambassador relationship has to make sense in the mind of customers. People are savvy. They can instantly tell when a partnership seems forced, or artificial.

EV maker Lucid Group, Inc. (LCID) said on Tuesday that it has signed a multi-year partnership with renowned actor Timothée ...

Brand ambassador programs aren’t a new marketing strategy, but in 2022, they just might be one of the best tactics for small and new brands to implement. In simple terms, a brand ambassador is a ...

Another element of digital human technology that companies are using is the ability to turn favorite celebrities into digital brand ambassadors. Enlisting the help of a well-known public figure to ...

Keen to portray a sense of technical expertise and the pursuit of excellence, luxury fashion houses are increasingly turning ...

The Oscar-winning actress and producer famously donned a gold chain mail capelet by the French jeweler in 2023.

Lucid Group announced that it has signed an agreement with Timothée Chalamet to be its first ‘Global Brand Ambassador’.

Being a brand ambassador while in college can be a way for students to explore industries they may be curious about working in after graduation. “I‘m just trying to learn more about what kind of ...