At the heart of it all are two passionate craftsmen—Chef Suresh DC, known for his boundary-pushing South Indian fare with Goan influences, and Keir Williams, Chivas Regal’s Brand Ambassador ...

The aspiring chef, 26, announced the launch of his new hot sauce brand Cloud23, available exclusively at Whole Foods shops in ...

The Glenwalk is a premium Scotch whisky brand co-founded by Sanjay Dutt in 2023. He is also the celebrity brand ambassador of ...

Hidden Barn Whiskey, a name that’s earned its stripes among bourbon lovers, is entering a new chapter. Jackie Zykan, the ...

With several varieties of High West — including a Double Rye, a Bourbon, and wonderfully blended Whiskey called "Campfire" — ...

Unless you’re a die-hard brand loyalist, the answer probably isn’t the ABV or the label on the bottle. It’s the taste.

India's burgeoning $52.4-billion alco-bev industry is attracting major celebrity investments, with a growing trend of ...

Actor Sanjay Dutt-backed Cartel & Bros aims to sell 350,000 cases by FY26, with Glenwalk set to enter six Indian cities and ...

From winning accolades to making, and even exporting, premium and world-class products, Indian whisky brands are making a ...

From the timeless artistry of Rampur to the golden sands of Jaisalmer, India’s most celebrated luxury spirits are now ...

Marketers often confuse sampling and trial, but in doing so miss one of the most powerful drivers of brand growth. The best ...