Nomenclature brand architecture . The third type of brand architecture focuses on the names that your company uses. Often, a company's brand names proliferate over time, and the need arises to ...

Our guest author says good brand architecture is guided by the needs of consumers. Brand architecture is important for every business, whether a startup or an established one. Because, in a way ...

Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated ...

Creating a brand that people love and connect with is much like building a house. Just as a house's architecture determines its structure, style, and personality, brand architecture shapes the way ...

Brand architecture is an often complex practice area within brand strategy. Applying the conceptual framework of brand elasticity—and, whenever possible, quantifiably gauging elasticity through ...

IRVINE, Calif., October 01, 2024--RGP today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced value proposition.

Brand architecture is the way brands, products, and services are structured within an organization. The architecture organizes how brands complement, are related to, and differ from each other.

RGP has launched new digital properties to align with its new brand architecture, including refreshed visual identity and positioning across RGP.com, MeetVeracity.com, OnDemandByRGP.com, and ...