That’s a question health care brand leaders consistently ask when it comes to brand architecture strategy. In our five decades in business, we’ve found brand architecture to be, by far, the most ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

ITC Hotels Limited (ITCHL) announced the launch of a new brand ‘Epiq Collection’ to further  strengthen the growth ...

With mergers and acquisitions (M&A) activity rebounding across many industries, launching a parent brand may be in a marketer’s future. When my company was founded in March 2021 through the merger of ...

Buildings and spaces define a city. That’s especially true in cities like St. Louis that boast an abundance of significant historic and modern architecture. The city’s vast array of buildings ...

ITC Hotels Limited (ITCHL) announced the launch of a new brand ‘Epiq Collection’. The inaugural hotels under the new brand ...