Nomenclature brand architecture . The third type of brand architecture focuses on the names that your company uses. Often, a company's brand names proliferate over time, and the need arises to ...

Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated ...

Our guest author says good brand architecture is guided by the needs of consumers. Brand architecture is important for every business, whether a startup or an established one. Because, in a way ...

Creating a brand that people love and connect with is much like building a house. Just as a house's architecture determines its structure, style, and personality, brand architecture shapes the way ...

IRVINE, Calif., October 01, 2024--RGP today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced value proposition.

Getting brand architecture right: 3 models. There are three key brand architecture models: the branded house, the house of brands, and a hybrid of the first two.

How do architects and designers contribute to the brand of a city? McDonald: Architecture tells the story of a city’s past, present and future. You witness the history of St. Louis as you travel ...

An Architecture of Action. So how do you translate your planning and strategy into tactics that drive desired outcomes? Although you can define your brand in a corner conference room, it doesn't ...

This article is part of a series of articles on brand architecture in the digital age. Read more. The concept of brand architecture was developed to bring clarity to an organisation’s activities: to ...

RGP has launched new digital properties to align with its new brand architecture, including refreshed visual identity and positioning across RGP.com, MeetVeracity.com, OnDemandByRGP.com, and ...