Nomenclature brand architecture . The third type of brand architecture focuses on the names that your company uses. Often, a company's brand names proliferate over time, and the need arises to ...

Brand architecture has a direct impact on organizational structure, profit and loss management, consumer experience, and internal and external perception of the brand.

Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here’s three simple steps. Step 1: Identify the ...

Brand architecture is a phrase used to define how a company structures itself in relation to its brands and/or sub-brands. It is a company’s positioning and how it presents itself to the consumer.

Brand Architecture is one of the most critical strategic decisions for a business, and it has a bearing on the route that the brand chooses to grow equity, as well as the investments it will make.

Our guest author says good brand architecture is guided by the needs of consumers. Brand architecture is important for every business, whether a startup or an established one. Because, in a way ...

One of the drivers of Brand Architecture work is portfolio rationalization, which is frequently a product of an economic recession. But rationalization doesn’t have to be reductive in terms of ...

Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated ...

Who We Are: Our Brand Architecture. With enough information and understanding (for now) it’s time to think about our brand. I’ve been lucky to be at the table when big and small companies have ...

Brand architecture is a complex topic in higher education and one that elicits passionate responses -- every constituent group has an opinion, and they’re usually not shy about sharing. The ...