Final Thoughts Physician practices, service lines and children’s branding are just a few aspects health systems must account for when approaching brand architecture strategy.

More business-to-business companies are using the power of branding to present products and services to customers. Many of these companies seek to extend their brand through acquisition or the ...

During and after multiple acquisitions, as you embrace new brands within your brand architecture, your brand communication is the primary way you will communicate to your internal and external ...

Until you have an idea of what people are thinking about your brand, it's difficult to argue for any one brand strategy or budget. When creating a budget, you're charting a future path for your brand.

Two strategic brand opportunities to drive value cannot be over looked by the Sears' and Lands' End's executive teams: 1) identify and evaluate potential silver bullet brands in the context of 2) an ...

The firm specializes in brand architecture, strategy, campaign design and program execution for major clients, including USAA, Deloitte, NFL and March of Dimes.

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s ...

Master Brand vs. Sub-Branding and Portfolio Branding Master branding is part of a branding architecture landscape that also includes sub-branding and portfolio branding.

Baptistcare dips Re in the holy water. Tells them to get on with the work before cracking open communion wine.

Her maternity style expands on those principles; it’s unbothered, well-constructed and unperformed. Rihanna’s brand strength has always relied on how she navigates visibility.

The most visible manifestation of Generac's branding initiative is the new logo design that will be displayed on products, signage, advertising and marketing materials. "In developing the new logo ...