3. Focus On Localized Strategies. To expand brand awareness in a new market, focus on localized strategies. Leverage digital channels, adapt messaging to resonate with local culture and prioritize ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

A new Audacy case study shows early holiday audio ads lifted brand awareness by 5.2 points and purchase intent by 5.7 points.

New AI research firm launches in London last week, with B&T's lightning-fast hacks quick on the case to report.

The research is based on quarterly online surveys of more than 9,000 respondents planning to purchase a vehicle in the next two years. Since 2012, Neilsen said more than 220,000 of its surveys ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask ...

This guide from Conductor outlines eight strategies to maximize brand awareness and make ... Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, ...

This is very obvious from a survey called the 2021 Cox Automotive Path to EV Adoption Study. Released in November 2021, the research was conducted in June and July 2021 with nearly 5,000 US ...

During a recent campaign for a financial services client, BrandDiscovery’s emotion targeting led to a 33% lift in aided brand awareness and a 15% lift in purchase intent – exceeding the ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...