New AI research firm launches in London last week, with B&T's lightning-fast hacks quick on the case to report.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...

Kidman's appointment comes as the brand outpaces luxury skin care overall in the U.S. — and is clocking gains globally.

A new Audacy case study shows early holiday audio ads lifted brand awareness by 5.2 points and purchase intent by 5.7 points.

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

I spoke yesterday with NIQ CEO Jim Peck after his consumer intelligence firm had debuted on the New York Stock Exchange.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

Australian integrated agency DPR&Co launched an AI-powered brand health measurement and comparison engine, Ubiqitum, at the recent 2025 AMIN Worldwide Global Leaders Conference in London. Ubiqitum is ...

With huge brand awareness, trust and a health halo, V8 has been extended into fruit blends, energy drinks, even powdered ...

In 2021, California launched an ambitious plan to make transitional kindergarten available by the 2025-26 school year, creating a brand new grade level.

Harvard University is in federal court in its ongoing battle with the Trump administration over more than $2 billon in ...