Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Yahoo’s big game ad prompted viewers to email Murray at [email protected] to learn the answer. The brand-awareness campaign, which will run in several local markets, is Yahoo’s first time ...

Unlike the Get Better campaign — which was built throughout last year — Seeking launched with a full body of creative work, ...

At its inaugural upfront in 2024, Amazon Ads debuted three new streaming TV ad formats, all centered on interactivity. Brands ...

Turning to the present, and citing data from three Dutch markets - durables, beverages, and an fmcg category - he shows the relationship between durable brand awareness and intention to purchase, and ...