Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce in India. As brands chase relevance in a crowded digital space, Bhasin notes ...

In a world where video content dominates, YouTube remains the king of creator platforms, with over 2 billion logged-in users ...

In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, ...

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP Marketing, APAC, explained, success hinges on authenticity, not ...

Explore the rise of Labubu toys and the growing trend of Lafufu counterfeits, as fans battle to differentiate between authentic and fake collectibles in a viral market.

TAFE Tractor Sales FY26: Tractors and Farm Equipment Ltd (TAFE) targets over 200,000 tractor sales in FY26 bolstered by new product launches and exclusive brand rights for Massey Ferguson in India.

NxtQuantum, led by CEO Madhav Sheth, aims to create a global brand from India with its entry-level AI+ smartphones, targeting the booming smartphone market and emphasizing software innovation and ...

Season-change Viruses: As Covid cases decrease, experts are observing a resurgence of seasonal viruses including influenza and rhinovirus. This article explores the implications and warnings from ...