Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Going viral on Facebook is the dream of many content creators, marketers, and businesses. A viral post not only increases ...

Shaifali Gautam shares how CaratLane made the most of IPL 2025 to drive brand recall and build lasting impact through ...

The beauty of a pop-up lies in its flexibility. It’s a space to experiment, try out a new product line or learn what ...

Firm adds high-growth clients across key practice areas and brings industry leaders together through its dynamic event series ...

UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women ...

While inflation, reduced consumer sentiment, and foreign-currency movements present headwinds to near-term revenue, we expect Accor to expand its share in the hotel industry over the next decade as a ...

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...

Innovative strategies are needed to revitalise millets as a modern dietary solution, addressing urban health challenges while ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...