A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Hyperquake CEO Colin Crotty, joined by Hyperquake’s Director of Stragetic Growth Marshall Thompson and Microsoft's Director ...

Your messaging DNA is made up of the foundational elements that hold up your framework like pillars—your unique brand values and customer benefits. They must be reiterated across all communication.

She also urges marketers to use its brand-building framework, Brand 3, as a “launchpad” for testing on Facebook platforms. “We find those advertisers that adopt continuous outcome testing ...