A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

17 Strategies to Build a Unique Personal Brand Blend Business Insights With Humor One element I’ve incorporated into my brand is a blend of practical business insights with a touch of humor. I ...

How can you ensure you’re developing the optimal strategy for distributing your brand’s message? This module will provide you with the information necessary to develop SMART media strategies and ...

Building a brand in a crowded market can be challenging. Here are three practical strategies to ... [+] stand out. If you’re one of those startups (or a younger business in general), you need a ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Personal branding today isn’t just a trendy phrase—it’s what sets real leaders apart. At Strategy Achievers, they know that standing out isn’t about making noise or looking impressive on ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

Rita’s Italian Ice & Frozen Custard is strengthening its leadership team with the addition of two seasoned industry veterans, reinforcing the brand’s focus on growth and innovation. Lawrence Brown ...