Your audience is your business’s most valuable asset. A larger, more engaged audience means more potential customers, more ...

Discover how companies use offensive competitive strategies to gain market share and outsmart rivals through acquisitions, R&D investments, and aggressive tactics.

AI can mine social media, online reviews, and internal feedback to uncover what customers and current and former employees ...

An announcement from Brand Engagement Network ( (BNAI)) is now available. On December 11, 2025, Brand Engagement Network, Inc. announced the formation of Skye Salud, a strategic partnership with Skye ...

When districts invest in educational technology, they’re not just purchasing devices. They’re also investing in people, systems and student success. Too often, tech is underused because strategies and ...

Your brand is likely suffering from a critical sensory deficit. You spend thousands on visual identity—logos, colour palettes, typography, web design—yet you remain completely silent. In a digital ...

Dec 2 (Reuters) - Leveraged exchange‑traded funds (ETFs) linked to bitcoin hoarder Strategy (MSTR.O), opens new tab are among the biggest casualties of this year's crypto slump, as falling bitcoin ...

CAA‘s licensing and consumer products division CAA Brand Management said Wednesday that it has reached an agreement to acquire brand licensing agency Beanstalk, a deal the company says will create the ...

NEW YORK N.Y.--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance and exoticism of ...

COBB COUNTY, Ga. — Cobb County officials are inviting residents and business owners to help shape the county's first comprehensive economic development strategic plan through a series of public ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like the crisp ...