New research from Billion Dollar Boy shows that while creators are being briefed to build brand love, the boardroom still ...

Market leaders don't follow conversations—they create them. Companies like Apple, Tesla, and LVMH have redefined industries ...

X has taken a pioneering step in redefining digital advertising effectiveness by establishing attention as the new currency ...

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of ...

TikTok has evolved far beyond its dancing video origins to become the ultimate platform for authentic engagement and brand building. With over one billion active users worldwide, mastering TikTok’s ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

Brands love to talk about how they’re winning Gen Z, but most of them don’t realize they’re talking to a crowd that’s stopped ...

Affiliate content. Explore whether AI is the future of branding and uncover key insights for business owners on how to ...

In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...