Purpose-driven branding can backfire if not aligned with a brand's core values, as demonstrated by Unilever's struggles and Procter & Gamble's Gillette campaign failures. Research indicates that ...

Donald Trump's threat of tariffs on foreign-made films risks stoking tensions between the European and American film industries and dominating conversations at the Cannes film festival this week ...

The concept is demonstrated by the brand’s aim of providing welcoming, intuitive service as well as the hotel's softer, yet classical design. Each Montcalm hotel in the collection has a ‘Mark’ – a ...

Choose from Gender Equity Concept stock illustrations from iStock. Find high-quality royalty-free vector images that you won't find anywhere else. Plans and pricing ...

Brand Concepts Ltd., incorporated in the year 2007, is a Small Cap company (having a market cap of Rs 405.92 Crore) operating in Plastics sector. Brand Concepts Ltd. key Products/Revenue Segments ...

Terranova, a young and contemporary clothing brand that is part of the Teddy Group, created the new Riviera 2.0 concept store. After recently debuting at the “Il Centro” shopping centre in Arese, ...

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The concept of "Affordable Luxury" is critical in the Indian context. Unlike traditional luxury, which caters to an elite niche, affordable ...

All the latest news, views, sport and pictures from Dumfries and Galloway. We bring you the best coverage of local stories and events from the Dumfries & Galloway Standard and Galloway News ...