Ongoing consumer monitoring then tracks performance. While overall business size certainly impacts brand equity, companies focused explicitly on sustained marketing investment and cultivating ...

Asda has revealed that it is planning to trial a new George stand-alone concept store that, if successful, will replace its Asda Living brand portfolio. The pilot project will take place in Leeds at ...

Juanita’s Foods, a prominent manufacturer of Mexican food products, announced that it has sold a majority stake in the company to Miami-based private equity ... showed the brand’s canned ...

(MediaNews Group / Getty Images) Juanita's Foods, a prominent manufacturer of Mexican food products, announced that it has sold a majority stake in the company to Miami-based private equity firm ...

Top private equity firms are scouring the country to ... Sixth Sense Ventures bought A91 Partners’ stake in Indore-based spice brand Pushp in December 2023 through a ₹100-crore deal.

A brand must not only fit into a consumer’s life, but provoke a response that aligns with their self-concept ... Over time, this builds brand equity and reduces cognitive load as consumers ...

other family members will remain involved Brand favored by celebrities such as Beyoncé, Taylor Swift and Lady Gaga After more than a century as a family-owned company, a private equity firm has ...

ID.Era features a range extender EV powertrain Near production concept featured a three-row cabin layout ID.Aura and ID.Evo concepts also preview upcoming models for China Volkswagen unveiled three ...

New York, New York–(Newsfile Corp. – April 23, 2025) – On April 13, 2025, Chinese heritage brand DR PLANT officially announced its partnership as an authorized brand of Expo 2025, unveiling ...

they are comparatively less effective in building long-term brand equity. This nuanced understanding is crucial for brands to strategically align their influencer campaigns with specific marketing ...

“The new concept store combines three top international brands under one roof: Armani Exchange, Tommy Hilfiger and Calvin Klein. “In a spacious area, the new brand world offers our passengers a ...