Joseph Dominguez; President, Chief Executive Officer, Director; Constellation Energy Corp Daniel Eggers; Chief Financial Officer, Executive Vice President; Constellation Energy Corp Good morning, ...

New Delhi: Consumer goods company Emami Ltd, known for brands like Zandu balm, antiseptic cream Boroplus and Navratna cooling oil, is embarking on an ambitious expansion of its core product lines ...

Tighter regulation around alcohol labelling would negatively impact alcoholic brands and their 0% abv products, according to specialist UK non-alcoholic brewer Big Drop. Speaking at the ...

Mark Sandys, chief innovation officer at Diageo, said that Captain Morgan Muck Pit is more than just a product innovation but is a new brand extension. “We combined insights into the evolving ways ...

"I see Retailer AI as an extension of that, as a blank palette that retailers can use to design and activate their ultimate branded EV charging experience that reflects their brand identity and ...

Or imagine if Match.com were to introduce romantic vacation packages? Conceptually, each brand extension might work, but best-guessing gets a marketer only so far. Here's where market research can ...

Seven in ten line extensions in the consumer packaged goods industry fail within three years, according to a study from a team of researchers at the Ehrenberg-Bass Institute of Marketing Science.

Karen Wolf, owner of k+co LIVING in New Jersey, said unlike her cohorts who jumped into new ventures or larger spaces, her approach was to add retail two years ago as a brand extension for her design ...

Modernized Economic System, China, Hot Topics, Frontier Outlook, Bibliometrics Share and Cite: Duan, L. and Jiang, X. (2025) ...

Plus, we’re seeing good brand extension, using their brands in order to get into new categories, like the ready-to-drink category, which will help bolster their sales over time. If you take a ...

Big players in alcohol have taken note, and growing numbers have now made significant moves in the space: be it through M&A, developing brand extensions, launching standalone non-alcoholic products, ...