When I asked Kelley Thornton, CEO of men's face care company Tiege Hanley, how he thought about line extensions, he said, "we're a face care company. A lot is about how you define yourself." ...

Along this journey, she began to notice that there were not many curly hair extension brands on the market. That said, she’s creating her own line, Blūm , out in mid September, to fill the gap.