Cannes features an extensive list of luxury sponsors, which this year includes companies like Air France, Angénieux, BMW, ...

Without a strong push from AI companies to combat sycophancy and other dark patterns, the default trajectory is more engagement optimization, more manipulation and fewer checks.

Imperial Brands is at the end of a five-year strategic plan launched in 2021 that looked to position the firm as a fast follower in next-generation products while strengthening its share in its most ...

H&M, the Swedish fashion giant, is working directly with models and their agencies to create digital replicas of 30 different models this year. The company will be able to use the images for things ...

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...

The key to finding the sweet spot between data privacy and business impact is to incorporate data anonymization into AI data ...

Major players in retail, media, entertainment, and finance are leveraging AdTech platforms to manage campaigns across mobile, ...

It is an important development in effort to create a unified framework for measuring and reporting attention to media ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...