Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

Information technology consultancy Kyndryl Holdings Inc. says it’s stepping up to help enterprises make the most out of their ...

The Good Glamm Group CEO Sanghvi confirmed that lenders have begun enforcing charges on the individual brands under the group.

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

The Framework 13 is available as a pre-built laptop or as a DIY Edition. The pre-built version comes ready to use out of the ...

By Bernard Kelvin Clive “If what you are building now won’t be sustainable or impactful after you are gone, you are not ...

Luxury consumers in the GCC are among the most sophisticated in the world. They travel frequently, shop across continents, and benchmark their experiences globally. A client browsing in Abu Dhabi ...

The best refrigerators in India equipped with multi-airflow cooling maintains a consistent temperature in all chambers and ...

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...