Cannes features an extensive list of luxury sponsors, which this year includes companies like Air France, Angénieux, BMW, ...

At BrandZ’s 20th anniversary in New York, Ryan Verschoor revealed how a strategy shift from acquisitions to brand-building helped Corona top the list as the world’s most valuable beer brand.

Oat milk brand Oatly has published an updated sustainability plan featuring goals to reduce climate emissions and contribute ...

Without a strong push from AI companies to combat sycophancy and other dark patterns, the default trajectory is more engagement optimization, more manipulation and fewer checks.

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...

The key to finding the sweet spot between data privacy and business impact is to incorporate data anonymization into AI data ...

Major players in retail, media, entertainment, and finance are leveraging AdTech platforms to manage campaigns across mobile, ...

Amid India’s rapidly evolving digital economy, a Mumbai-based multimedia venture is gaining national attention for pioneering a new model in content creation and brand structuring. The Chronicle ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

BOITUMELO NTSOKO: Gareth, when you start your own business, you control everything – the brand, the margins and the future – ...

The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

The digital ecosystem is becoming increasingly complex, with organizations relying on interconnected platforms to drive ...