A brand's tone of voice encompasses the types of words used, the way sentences are constructed, and the way language flows. Tone of voice is used in all communications across all divisions, ...

The goal is to get your reader all the way to the end. It’s inspiring, and it sets the tone for our writing and brand language. But the creative platform is more than a set of poetic phrases: It ...

Its goal is to encourage educated choices on the use of language that is inclusive and free of bias. Our language —whether written, spoken or visual —should be historically accurate, relevant, ...

You get the picture. Although the majority of images people share tend to be images of themselves, and their friends and family, many of the images people share on social media are also of brands. In ...

While our unique voice is infused into everything we communicate, for certain mediums, it’s more business than brand. Please use the content below ... Use this official boilerplate language for a more ...

This section of the CU Boulder style guide recommends language that is free from stereotypes, subtle discrimination and negative messages. People’s preferences can differ widely. As a rule: Ask people ...