All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

With strong customer loyalty and performance-led branding, Minimalist stands at a crossroads. Its future depends on how well ...

InterContinental Residences and Kimpton Dubai's Grover on how hospitality marketing is redefining brand loyalty across ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

In my conversations with business leaders, I've noticed two distinct paths emerging: one embraces authenticity and ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Take Sholay. It wasn't just a movie, it was an experience. At its heart, it is a story of friendship -- between Jai and Veeru ...

In line with its ongoing mission to support business growth through knowledge-sharing and practical support tools, Ras ...

While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and ...

UK advertising spend rose 8 per cent to a total of £10.6 billion (€12.2bn) in the first three months of 2025, +1.4 percentage ...