All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

With strong customer loyalty and performance-led branding, Minimalist stands at a crossroads. Its future depends on how well ...

InterContinental Residences and Kimpton Dubai's Grover on how hospitality marketing is redefining brand loyalty across ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries, and the pattern is clear: emotionally driven loyalty is losing ground to ...

Retailers who understand your preferences gain a strong advantage by delivering offers and recommendations that feel relevant ...

Brands love to talk about how they’re winning Gen Z, but most of them don’t realize they’re talking to a crowd that’s stopped ...

Beacon Media + Marketing has released the first installment of a two-part blog series,“How Authentic Branding Drives Company Growth for Small and Medium Businesses.” This resource explores how ...

There are plenty of free generative AI tools available online that small businesses can use to support their marketing efforts. However, when using AI, it's important to consider the sensitivity of ...