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Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the creation of some of the products and companies consumers love best.

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

We were really intentional in curating a line of limited-edition merchandise,” said Cara Tragseiler, senior brand director ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

A federal judge has halted Elon Musk's DOGE team from accessing Social Security data, citing privacy concerns and lack of ...

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Apply as needed to any spots that need a little TLC. Extract Labs is a veteran-owned brand that uses hemp grown from Colorado for its CBD. Our tester Christy Snyder used the Extract Labs Muscle ...

Have you ever wondered, how much do Dachshunds cost? These lovable, long-bodied dogs are a favorite for their playful ...