Coats also said the brand update applies to its scheduled service and as-needed repairs. It includes access to OEM parts ...

A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...