When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

Brand management in pharma has changed beyond recognition ... Gone are the days of the ‘max brand strategy’ where the lifetime sales of a brand could be projected in the first six months.

Brand Strategy walks you through the fundamental principles, the DNA, of branding while grounding you in the ways that digital technology and direct to customer are revolutionising brand management.

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Develop your brand strategy. Clarify the brand identity ... This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and ...

But it doesn't happen to any company accidentally or on its own accord. It requires a lot of work and a solid, tested brand reputation management strategy. Many companies admit that online reputation ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...